Ep 114: Marketing Strategy vs Tactics

Your marketing strategy and your marketing tactics can gain your business different things. A strategy is taking stock of where you are and where you want to go, then taking the steps to bridge the two. Tactics flow within a framework. Maybe you have a goal of bringing more people to your website – tactics would help you accomplish this goal. Marketing strategy and tactics are incredible tools in your arsenal, and our guest today breaks it all down in a way that’s easy to understand. Spencer Powell, CEO of Builder Funnel, is back to share valuable knowledge.

Show highlights include:

• 2:45 I got started in marketing out of curiosity

• 4:52 You have to identify the specific type of client you are trying to attract and then make sure your messaging resonates with that audience

• 6:50 Education can help bridge the gap between marketing and sales

• 12:59 Yes there has been explosive growth in social media but your website is still very important. Google searches are still king. Social media plays a role but it’s not the only platform

• 18:29 Once you define your ideal audience you can then focus on where or what platform that audience is using

• 24:10 What to think about when building a marketing strategy

• 29:25 Only about 4% of the people that view you online will actually take action

• 30:15 Active buyers are easy to convert. What you need to work on is how do you convert the top of the funnel people?

• 33:38 The email list is one of the most untapped tools or overlooked tools that can build your future pipeline

• 37:15 It is very important to have a marketing budget established and stick to it during ups and downs in the business cycle

You can learn more about Spencer at http://www.builderfunnel.com.

Social media:

LinkedIn - https://www.linkedin.com/in/spencerwpowell/

Youtube - https://www.youtube.com/c/BuilderFunnel/

Instagram - https://www.instagram.com/builder_funnel/

Or hit us up through our Contact Page at https://buildernuggets.com and we’ll make a personal introduction.  

To get the most out of this podcast, head over to https://buildernuggets.com and join our active community of like-minded builders and remodelers.

Connect directly with Duane and Dave to ask a question, post a comment, share an idea or to schedule a confidential discussion about your business by visiting our contact page.