EP 24: Be the Pig in a Dog Show (Part 1)

There is a lot of noise out there these days. Making your business stand out from the crowd is no longer a benefit, it’s a necessity. Our guest Wade Wheeler is going to share with us the elements needed to be unique in your market.

Show highlights include:

• The “Pig in the Dog Show” secret for standing out in an overcrowded market (1:14) 
• How to make a niche develop itself around you (instead of drowning in broadness like most of the building world) (3:23) 
• Why finding better hobbies makes your entire company happier and more productive (5:38) 
• How an ancient Japanese term effortlessly solves your most pressing problems (without overloading your stress) (7:21) 
• Richard Branson’s secret for creating billion dollar businesses by not focusing on products or customers (and how to use this in your construction company) (9:23)
• You can’t scale a chaotic culture (15:34)
• The weird way to grow your business faster by declining more jobs (even if you don’t have another project lined up) (17:27) 
• The simple, two-second hack that instantly engages your clients, subcontractors, and team members (20:52) 

If you’d like to connect with Wade to learn more you can find him at https://www.wadecic.com/. 

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