March 2, 2021

EP 09: Building a Workforce

EP 09: Building a Workforce

Here’s an unfortunate truth: Building a workforce of highly qualified workers is a stressful and frustrating task. That’s the problem Darren Ash, executive director at The ROC, is trying to solve. In this episode we discuss career opportunities for todays youth and how hiring young people will not only help your business it will help strengthen our industry.


Here’s an unfortunate truth about the construction industry: Building a workforce of highly qualified workers is a very difficult task. 

It’s even harder finding young kids who decide construction is a better route for them than college — our culture and school systems have brainwashed kids from a young age that college is the only way to succeed. The reality is there are many forms of education, other than college, that can lead to a successful career.

That’s the problem Darren Ash, executive director at The Roc, is trying to solve. In this episode, he explains how to get young kids excited for construction — and how to hire young people for your construction business. 

Show highlights include:

  • Why a college degree doesn’t cut it in the “new economy” (and 3 things you need to land a high-paying job) (2:35) 
  • How construction jobs unlock freedom while college tuition may trap you in debt (5:11) 
  • The counterintuitive reason draconian labor laws hurt young ambitious people the most (and how to get exceptions to these rules) (7:53) 
  • How tough love builds can build a better company culture (14:50) 
  • The insidious way schools, and our culture, can brainwash young kids away from profitable opportunities (18:05) 
  • The “Each One Take One Approach” that helps you find highly qualified construction apprentices for your business (21:00) 

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