Ep 158: Your Brand is Your Foundation

Standing out in a crowded industry, especially one that struggles with a poor reputation is an age old problem for business owners in the construction field. Building a brand is the foundation for growing your business into something that employees are proud to work for, and clients are proud to work with. Today, Natalie Harper joins the show to share her best tips for success when it comes to not only standing out - but standing up for something bigger.

Show highlights include:

• 2:50  Natalie’s start in PR and all about hockey

• 5:50 Getting started in marketing

• 8:50 Fundamentals of building a brand

• 11:25 How to build a foundation

• 14:11 Investing in knowing who you are early on

• 17:22 Like attracts like

• 21:14 Five C’s

• 26:20 Identifying which communities are important

• 30:05 What have the best brands done well to be successful?

• 32:14 Is it what you build or how you build it?

• 34:30 Your personal brand vs. the company brand

• 42:20 What have you learned from working in the custom construction industry?

• 51:20 Appreciate each other and your partners

• 54:35 How to connect and what’s coming up next?

You can learn more about Natalie at https://www.harperpr.com. Get inspired at alairmagazine.com. 

Social media:

LinkedIn - https://www.linkedin.com/in/natalieharperpr/

Instagram - https://www.instagram.com/harper_pr/

Facebook - https://www.facebook.com/HarperPR/

Or hit us through our Contact Page at https://buildernuggets.com and we’ll make a personal introduction.  

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Connect directly with Duane and Dave to ask a question, post a comment, share an idea or to schedule a confidential discussion about your business by visiting our contact page.